Cannes, 22 June, 2010. Swedish communications agency Prime last night scooped two gold and three silver PR Lions at the Cannes Lions International Advertising Festival, winning the highest number of PR Lions.
Prime’s Gold award-winning campaigns are ”Carwinism” for Audi Sweden in the automotive and transportation category, and ”Save Christmas” for Kraft Foods’ Aladdin for best use of social media.
The Silver Lions are for ”Book Happy Meal” for McDonald’s Sweden in the retail and e-commerce category; ”Decamerone” for Stockholm County Council in the public sector category and ”Save Christmas” for Kraft Food’s Aladdin brand in the consumer goods category.
Tom Beckman, senior partner and executive creative director at Prime, said, ”With the digital convergence, earned media, traditionally a supporting function, is increasingly taking on the lead role in the marketing strategies of brands and organisations alike creating a new intensely competitive arena for creative PR professionals. In Cannes last year, at the first ever PR Lions, we set ourselves the goal of being on the winners roll-call this year and we are thrilled with the results which augur well for our expansion plans. Prime is recognised as one of the leading PR agencies in Scandinavia and we are already taking our creativity and knowledge worldwide.”
There were a total of 575 entries for the PR Lions. 12 Gold Lions, 31 Silver and a Grand Prix were awarded.
For more information and to interview Tom Beckman and Desiree Maurd in Cannes please contact Naomi Attard on 0044 7912 570 367 or email naomi@bigonresults.com
