Reputation Online skriver om guldcasen med Audi och Kraft Foods i Cannes.
“Swedish agency Prime scooped five accolades at the Cannes Lions International Advertising Festival last week, winning the highest number of PR awards for any comms agency this year.
Both Carwinism for Audi Sweden (which was given a gold in the automotive and transportation category), and Save Christmas for Kraft Foods’ Aladdin (which achieved the same but in the best use of social media category) rely heavily on digital comms, with online activity central to each campaign’s strategy.”
“As per my column for new media age this week, case studies that make great use of digital comms play a vital role in helping to educate the rest of the industry and show brands just what can done. Bells and whistles aren’t the answer here, it’s often the more simple ideas that relate specifically to objectives and show clear results that are most beneficial.”
